Friday, October 8, 2010

really, Gap?

Not to be negative, but really, Gap, that's your new logo?? I don't get it. There's nothing visually appealing or noticeable about it, and correct me if I'm wrong, aren't those two major qualities you would want your logo to have? To me it looks cheap and unoriginal - not really something you want people to think of when you think of your brand.... I beg you, go back to the old, classic logo, please! And while you're at it, hire new graphic designers who can think of something more creative than helvetica and a fading blue square!

1 comment:

  1. While they are at it, please also hire some fun new designers! I'm not enjoying the choices you are making these days, Gap, not enjoying them at all.